Senior Director, Performance Strategy
Creative Group (CG): What excites you most about your role?
Jamie (J): I love the idea of possibilities – that sense of wide-open thinking. There is so much opportunity for Performance Solutions, my area of expertise at Creative Group, to help our clients improve their businesses. Our strategic approach, our technology and our talent in combination, is unstoppable and that’s what excites me!
CG: What kinds of things do you help clients achieve?
J: Well, first I’ll just say wow because I’m meeting so many clients with bold, new business objectives. I’m talking about different companies in different industries that are coming out of the pandemic with completely new challenges. Sales are still important, or course, but I’m intrigued by the clients that are looking for ways to engage non-sales behaviors to improve their customer journey. After some deep listening to identify pain points, we use our experience and our holistic solution set to craft programs that can change stakeholder behavior and improve program ROI.
CG: What did you learn early in your career that has stayed with you today?
J: Early on, I often noticed people entering conversations – with clients or employees – with an agenda. I heard the quote, “People listen to people who listen,” and it really resonated with me. I always try to listen to what others are expressing before I respond. You know…the old “two ears, one mouth” thing. I can’t say I’m always successful (I’m a talker at heart, ha!) but I always strive to be a good listener.