About The Client
Our client is a leading Fortune 500 provider of innovative hybrid cloud data services and comprehensive data management solutions. We have proudly been partnering together for an impressive 19 years, focusing on driving growth and enhancing service offerings.
The Challenge
Our client needed a bold new approach to their events and meetings strategy. For them, managing a high-tech user conference internally year after year was straining resources and rapidly outgrowing existing capabilities. Additionally, their event team lacked the essential industry relationships and expertise needed to effectively grow the program long-term. There was also an added layer of complexity, as senior management stipulated cost-reduction while maximizing valuable sales opportunities and enhancing overall customer engagement.
The Solution
We applied strategic thinking through seasoned expertise and an industry-leading team to look beyond minor year-to-year incremental growth. We also developed a long-term events and meetings strategy and road map that would build a financially sustainable program while growing the pipeline at the same time. The three-year events and meetings strategy incorporated innovative elements that would appeal to both sponsors and customers, attracting more participation from both. At the same time, cutting-edge technology was integrated, creating vibrant communities that could be leveraged before, during, and after the program to significantly increase marketing and communications effectiveness.
The Outcome
At the end of year two, this client saw a:
- 41% increase in paid attendance, which demonstrated an impressive extension of reach while effectively lowering overall client costs.
- 61% increase in sponsorship dollars, indicating the increased value of the conference while contributing significantly to lowering client expenses.
- 27% increase in pipeline sales by attendee customers, proving increased return on investment and deeper engagement with valued customers.
These outcomes clearly demonstrated the success of our strategic partnership and set the stage for future growth and continued innovation.
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Vision + Strategy = Growth
