We’ve earned a place on the MeetingsNet CMI 25 list of Largest U.S. Meeting and Incentive Travel Companies for 18 consecutive years by continuing to create unique, memorable, brand-focused experiences.
Meeting planning companies have jumped at the opportunity to bring people together live to gather, share, learn, and celebrate in person, where deeper connections can be made.
“There’s huge enthusiasm for live events, coupled with greater expectations from participants. There is an accelerating and unfulfilled demand for authentic, face-to-face interaction,” said Melissa Van Dyke, our Senior Vice President, Integrated Marketing & Innovation. “It’s an exciting time because we’re inspired to create new experiences that take our clients—and our participants—to a whole new level of heightened engagement.”
It was a busy 2023 for us, designing and executing 400+ meetings, events, and incentive travel experiences. These successful programs secured us a spot on MeetingsNet’s CMI 25 List for the 18th consecutive year.
“We are proud to be part of the CMI 25 list as a testament to the incredible year we had in 2023,” said our President, Janet Traphagen. “This recognition continues to fuel our passion to keep designing and creating unforgettable experiences for our clients.”
Take a look at some of our recent work from the past year:
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See the press release here.
How we’ve recently helped companies thrive:
- A group of investors led by corporate-travel industry entrepreneur and Concur co-founder Steve Singh acquired Direct Travel, parent company of Creative Group, in April 2024. Creative Group has been part of Direct Travel since 2015.
- The company has broadened its services in experience design, engagement communications, and production to meet rising client demand for expertise in storytelling and creating memorable moments for attendees.
- Creative Group’s recently launched an audience assessment tool that explores the motivations of those in sales and channel incentive programs. Understanding the needs of an audience allows the company to better help clients develop tailored strategies for improving engagement, alignment, and performance.
- In 2023, the company promoted long-time employee, Mary Wysopal, to Vice President, Customer Experience, leading the operations team.
- In 2023, Creative Group acquired 18 new clients across a range of industries.
See the MeetingsNet article here.
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