What SXSW 2026 Taught Us About Experience Design and Brand Activations
A look at what’s shaping experiential marketing, and how it translates into more intentional, effective experience design.
Category: Event Industry Trends
Event industry trends track where meetings, incentive travel, and corporate events are heading: attendee expectations, destination and pricing shifts, workforce and supplier changes, and the technology moving from pilot to standard. This category is where Creative Group publishes what it is seeing across live programs and what it expects next.
What you’ll find here
- Annual and mid-year trend outlooks for meetings and incentives
- Destination, sourcing, and pricing shifts affecting program budgets
- Changes in attendee expectations and participation behavior
- Industry research and benchmarks with commentary on what to do about them
Creative Group has been recognized on the CMI 25 list of the most influential meetings and incentive management companies in the U.S. since the award began in 2007.