Are you committed to creating a sense of belonging and equality in every event you design?
A welcoming event is not defined by who was invited. It’s defined by whether people feel they belong once they arrive.
Organizations bring people together to inform, influence, celebrate, and connect. But if attendees have to question whether they’ll feel safe, represented, or respected, the experience has already created friction before it begins.
That’s why inclusive event design requires intention across the full attendee journey, from destination and venue selection to registration, language, programming, staffing, and support.
Choosing your event’s location is especially important when it comes to planning an LGBTQ+ inclusive event. If your event is at an international destination, do your research and know which locations are “friendliest to all.” When evaluating a venue, consider the location, the attitude, and the accessibility. Will your attendees feel comfortable and safe during your event? Are there gender-neutral restroom options? Did you check on privacy, local laws/policies, transportation, and whether attendees can move through the destination comfortably and safely? It’s important to find a venue that will not only accommodate your event’s needs but also make everyone feel welcome, so take the time to make informed decisions.
Make sure your attendees know they’re safe at your event no matter who they love or identify as, so they’ll feel welcome to attend. Promote diversity and inclusion in every aspect of your event, including marketing materials, event activities, and entertainment to create a sense of community and celebration. Ensure that the speakers and performers at your event are representative of the LGBTQ+ community, which can help attendees feel seen and supported.
(Bonus: this can also provide educational opportunities for those who may not be as familiar with the community.)
Use gender-neutral language and offer attendees the option to share their pronouns during the registration process to be respectful of everyone’s identity. Instead of using phrases like “ladies and gentlemen,” consider using phrases like “guests” or “friends.” Similarly, avoid making assumptions about someone’s gender identity based on their appearance or name.
During planning, consider setting a zero-tolerance policy and communicate it to your attendees, hotel staff, and any security staff on-site. This will ensure everyone is prepared to act accordingly if they see or hear something inappropriate. Have a designated point of contact at your event desk (or available via text) who can address concerns and answer regarding inclusion – you want your guests to feel that they have a safe person to go to.
Another amazingly easy suggestion — integrate the LGBTQ+ community into your event. Learn from diverse perspectives and be ready to challenge your own biases. Representation matters, and when guests can see themselves as a part of your event, they’re more likely to be engaged. Partner with local LGBTQ+ organizations to help plan and promote your event — this can help you ensure the event is inclusive and relevant to the community. You might just make a few new friends too!
Consider providing educational resources at your event, such as information about the history of the community, relevant community resources and context, and resources for support. Events are a great method for educating and raising awareness about the LGBTQ+ community — don’t miss this opportunity to advocate for inclusivity.
Creating inclusive events is an ongoing process. We only grow by living and learning, so be open to feedback from your attendees to learn how to adapt your next event into a more inclusive experience for all.
Organizations bring people together to inform, influence, celebrate, and connect. But if attendees have to question whether they’ll feel safe, represented, or respected, the experience has already created friction before it begins.
That’s why inclusive event design requires intention across the full attendee journey, from destination and venue selection to registration, language, programming, staffing, and support.
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