What is Virtual Distance and Why Does It Matter?
10 Meeting and Event Design Tips to Bridge the Virtual Distance Gap By: Melissa Van Dyke, Senior Vice President, Integrated Marketing and Innovation, Creative Group For years, the expansion of organizations into multiple offices, cities, and countries has posed significant challenges for uniting people as “one team.” Different tools, protocols, time zones, and languages have […]
Helping People Thrive: Celebrating 18 Years on the CMI 25 List
We’ve earned a place on the MeetingsNet CMI 25 list of Largest U.S. Meeting and Incentive Travel Companies for 18 consecutive years by continuing to create unique, memorable, brand-focused experiences. Meeting planning companies have jumped at the opportunity to bring people together live to gather, share, learn, and celebrate in person, where deeper connections can be […]
Benefits of Taking Your Corporate Event Outdoors
There are Some Things You Can Only Do in the Great Outdoors! 2-min. read When planning a corporate event, there’s a lot to think about: from big choices like picking the date and venue to the finer details like selecting desserts and choosing the right shade for napkins. But there’s one decision that needs a […]
Designing Inclusive Events: How Neurodiversity Improves Engagement and Experience
Where inclusivity meets experience design, and raises the standard When we talk about designing experiences for “everyone,” we rarely stop to ask who that actually includes. Neurodiversity is one of the most overlooked dimensions in event design, yet it shapes how a significant portion of your audience experiences every moment. An estimated 15 to 20 […]
Top Ways to Give Your Event a Huge Hygge Hug
How can we add hygge to events and meetings? By Gretchen Yetzbacher, Program Manager, Creative Group Maybe you’ve seen the word “hygge,” a Danish Word (pronounced hoo-gah, not hug!), and have it all figured out: You know what it means and have a hygge corner of your office and your house has the aesthetic too. […]
Well-Deserved Time Off Coming Up? Prepping for Vacation is Vital
Prep Yourself: Top Tips for Prepping for Vacation and Being Out of the Office 3 min. read By Jennifer Petsche, Marketing Communication Strategist, Creative Group If you’re like me, you look forward to upcoming time off of work for the holidays (hello, Rudolph)! It doesn’t matter that I don’t have any major plans—I am happy […]
What is a Thematic Event Campaign?
Find out how thematic campaigns help create events that unify efforts, resonate with attendees, and accomplish goals. Think of your event as a story that is waiting to be told. A thematic campaign gives that story focus, meaning, and emotional appeal, turning an ordinary program into an experience people will rave about and remember. Read […]
5 Corporate Gift Ideas to Show Gratitude in a Meaningful Way
If you’ve ever been on the receiving end of a gift from a business colleague or employer that fell flat, you know the importance of selecting the right token of appreciation. Corporate gifts are important to show gratitude and build strong connections with your employees, partners, and customers. In recent years, the significance of corporate […]
5 Amazingly Easy Ways to Make Your Events More Inclusive
Are you committed to creating a sense of belonging and equality in every event you design? While organizations host events for a wide variety of reasons – to inform, influence, and inspire – they also want to bring people together authentically and make sure everyone enjoys themselves. Designing events that are welcoming to the LGBTQ+ […]
Mental Health Tips for Event Planners: 5 Ways to Reduce Stress and Burnout
It might surprise you that event planning is one of the top 10 most stressful job in the world, behind military personnel, firefighters, pilots, and police officers. While we may not be putting out literal fires during our workday, we deal with our fair share of stress. And all of it is magnified now in […]